The creativity trap

Some creative people, usually at the beginning of their careers, will think that their creativity, in and of itself, is their most valuable asset. And sometimes, for the very lucky, it is.

But creativity becomes most valuable when it is developed properly — honed over time into a set of sharp skills, usually over years of discipline, practice and failure.

This is when creators learn that their creativity is only as valuable as what they are using it to create.