Hospitality training and leadership development.

Hi, I’m Seth, and I’m a Hospitality Culture Builder — dedicated to cultivating and growing the best teams in the world.

These days, every restaurant or bar offers a chef–driven menu, farm–to–table food, an international wine list, custom craft cocktails, or a special whiskey selection. Guests have come to expect quality ingredients and creative menus, and the industry has moved quickly to deliver.

These features, while necessary components of a great concept in 2019, don’t paint the entire picture.

When people go out on the town, they’re looking for more than just drinks and dinner.

People are out seeking new experiences and stories to tell their friends.

To shape those experiences, and to craft those stories, you’ll need an amazing team.

It takes a lot of hard work by passionate people to create memorable experiences for our guests — and finding the right people seems increasingly impossible. Even established businesses with winning concepts and great products seem to struggle to find, train, and retain stellar employees.

I’ve spent the majority of my career working on this problem, and I’ll let you in on a little secret: it is impossible to hire the right team.

It’s impossible to hire the right team for your concept because real teams — just like real food, or a real base of real hungry customers — are made entirely from scratch.

I work with small teams, passionate owners, and skilled operators to help build a lasting culture of passion, service and leadership in your business.

If you’re ready to take your team to the next level, let’s talk.