In our business, culture is everything.



Hey, I’m Seth Brammer —
the oft–mentioned Dallas–based hospitality educator and creative. I’m glad you’re here.

I’m on a mission to professionalize the hospitality business.



I also run a creative concept & consulting company called ShipShape, with my chef–partner Joshua Sutcliff. We do cool stuff with local people.


More about me


I spent the first half of my career in kitchens and the second half in talking in front of people.

My academic background is in food science and nutrition, and I’ve worked in restaurants, hotels, fine wine, craft cocktails, and corporate environments.

These days I’m partnered up with Josh Sutcliff at a company called ShipShape,  focused on increasing access to quality local food experiences in DFW. In 2019 we launched a natural wine bar pop-up called Skin Contact, and a farm–to–table pop–up dinner series called Vetiver.

In my spare time I host educational workshops and events for the industry, focused on improving access to relevant and modern continuing education for hospitality professionals.

In June of this year I kicked off the Farmtender series of events— the first organized farm tour for bartenders — aimed at localizing our cocktail culture by increasing access to great local ingredients. 

I also teach the beverage management class at El Centro’s hospitality college in downtown Dallas.

My work has been featured in The Dallas Morning News, D Magazine, The Dallas Observer, Modern Luxury Dallas, and Vogue Magazine. In 2016, I was recognized as one of Zagat’s top 30–under–30 influential restaurant professionals in Dallas, TX.

Got a big idea? E-mail me.