I work upstream of execution, where clarity becomes leverage.

Most fixes people reach for are cosmetic. A new website. Sharper branding. More messaging. I help resolve the underlying misalignment between what you do, who it's for, and how it's delivered—so the business becomes coherent and impossible to ignore.

Who I work with

• First- or second-time founders of creative, consumer, or service businesses
• Businesses with traction but no systems
• Operators whose brand and operations feel disconnected

How I work

• Discovery — Surface what's misaligned
• Definition — Align what you do, who it's for, how it's delivered
• Guidance — Implementation support
• Ongoing — Continued clarity as you grow

Outcomes

• Fewer unforced errors
• A brand that feels authentic
• Customers who understand the value immediately

How to engage

• Ongoing advisory for founders who want continued clarity
• Short intensives for specific alignment challenges
• Identity work for businesses ready to become undeniable

My work aligns what you build with how it's experienced, so your business feels as clear as your vision.

If your goal is clarity, coherence, and becoming undeniable, we'll understand each other quickly.