Out of the bar. Onto the farm.
A farm visit and bar workshop connecting hospitality professionals with producers.
Commercial by Seth Brammer · Original film
Bartenders toured the farm and took part in a cocktail workshop. Josh Sutcliff provided food, and the day also included lunch at Petra and the Beast.
11 a.m.–4:30 p.m.
Lunch in Dallas began the day before the group headed to the farm.
Bartenders traveled together by bus from Dallas to Lucas.
The greenhouse tour introduced the herbs and other ingredients growing on the farm.
Bartenders put the farm ingredients to work in cocktails, with food from Josh Sutcliff and drinks from the event’s beverage partners.
Outside the tour bus at Profound Microfarms.
Welcoming the group aboard the FARMTender bus.
Profound returned to the FARMTender name for later programming. These announcements trace the farm tour and cocktail lab into three more editions. My work shown here is the original 2019 event.
Profound partnered with USBG Dallas for a farm tour and cocktail lab focused on sustainability and zero-waste cocktails.
Original campaign posterThe third edition’s event listing brought lunch, a greenhouse tour, and a cocktail lab together, with herbs, microgreens, and edible flowers from the farm.
Profound’s event listingThe fourth edition’s invitation focused on locally grown garnishes and making farm-to-bar creations, with lunch and transport included.
Profound’s event listing