All workRosie had taken ownership of an established private-chef practice. I wrote the design brief and set the creative direction, then brought in Brittany Gardner of Wax on Paper to design the identity and booklet. Using Brittany’s brand style guide, I designed and built the website and questionnaire, with my own writing and photographs of Rosie and her food.
- Scope
- Creative direction, design brief, writing, photography, website design and development, and questionnaire design
- With
- Wax on Paper — graphic design; Rosie Sanchez — culinary work
- Project
- 2026 · Current work
An identity for Rosie
My brief called for sharp, angular letterforms, engineered spacing, and the feeling of fine personal stationery. I specified a wordmark and an RS monogram, both suitable for letterpress. Brittany developed the logo options from that direction; I selected the all-caps route and requested spacing refinements for smaller applications.
Color and typography
I established charcoal, pale yellow, and bone as the starting palette, with yellow on charcoal as the primary pairing. The brief also set the photographic materials: plates, flatware, linen, marble, and dark ceramics, reserving the yellow for the identity. Brittany refined the final color values and typography into the system shown here.
Charcoal #34312B
Butter #F1E5AC
Beige #E5DFD3
Work Sans Light
A chef who
gets to know you.
Work Sans Regular
Food you look forward to,
prepared around the way you live.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
0123456789 &?!
Creative direction and design brief by Seth Brammer. Graphic design by Brittany Gardner / Wax on Paper.
