Seth Brammer
All work

ShipShape

ShipShape was our hospitality consulting company while we raised funds for our own restaurant concepts. We helped other teams open, refine their food, train their people, and welcome guests.

Concept developmentRecipes & operationsManagement & trainingEvents & educationChef identity & promotion
Original Sutcliff & Brammer identity and website

Herald Cafe at Market by Macy’s

We helped open Herald Cafe inside Market by Macy’s in Southlake, a concept store Leslie Brenner helped program. Our work covered the café concept and recipes, along with management and staff training.

Leslie Brenner — concept-store programming
ShipShape — café launch, recipe refinement, management, and training

Herald Cafe · Market by Macy’s, Southlake · February 2020

Counter Culture Coffee.
Opening the tasting room

We worked on the local Counter Culture Coffee tasting-room opening.

Counter Culture Coffee · Tasting-room opening

In the kitchen.
At El Centro

Footage from our El Centro cooking class on February 4, 2020.

El Centro · Cooking class · February 4, 2020

Skin Contact.
A weekend around wine

Jeffrey Gregory and I created Skin Contact through ShipShape. For three days in April 2019, the courtyard at The Wild Detectives became a natural wine bar. I designed the identity and campaign and produced the weekend.

Jeffrey and Julie Buckner Lane selected and sourced the wines, and Josh Sutcliff provided the food.

Explore Skin Contact →

The Food Talk and Marination Live

We worked with Leslie Brenner and FestEvents Group on the gatherings. FestEvents Group handled event production, including door operations.

The Food Talk & Marination Media →

The Vetiver residency

We also produced a Vetiver residency at một hai ba, with food, drinks, artwork, and live music.

Original June 2019 menu and provenance card. The residency menu credits artwork by Minji Kang-Watrous and music by Salomón Bautista with Mark Landson.

Josh Sutcliff’s chef identity

Building Josh Sutcliff’s identity as a farm-to-table chef was part of ShipShape’s work. We promoted him as an emerging voice in that space while developing our restaurant concepts and raising funds.

We produced portraits and a filmed interview with Josh.

Chef identity, positioning, and promotion · Josh Sutcliff

Our own
restaurant ideas

Alongside the consulting work, we developed and sought funding for our own restaurant concepts. The selected pages below show the names, menus, and beverage ideas behind them; interior photographs served as references for proposed spaces.

We made a boxed investor presentation for Vetiver.

Explore Vetiver →

bananabread

A proposed neighborhood café centered on brunch, coffee, local food, and art. Seth: operations; Josh Sutcliff: food. Selected concept and menu pages.

Gentian / Bar GT

A proposed Bishop Arts restaurant with a coastal dining room and patio, and an experimental cocktail bar upstairs. Developed with Josh Sutcliff.

Workshop

A proposed base for ShipShape: a media studio and event space for programming and education.

Victory Commons

A proposed gathering place built around late-night food, drinks, and a weekend brunch. Selected concept and menu pages from the original Quick Look.

Marketside Tavern

Another restaurant concept developed through ShipShape alongside our fundraising work.

Our first dinner

The Greenhouse dinner was Josh’s and my first dinner together—the beginning of this work.

The Greenhouse dinner →
The Greenhouse dinner — our first dinner together. Photograph: Salomón Bautista.
Continue withThe Food Talk