Vetiver

A neighborhood restaurant and bar built around the people growing its food.

The permanent restaurant remained a proposal. We held public dinners with food by Josh Sutcliff, using ingredients and flowers from local growers.

Scope: Concept, identity, beverage program, investor materials, business development, and event production
With: Monica Acosta — logo; Josh Sutcliff — food; Bishop Hill Farm Flowers — flowers
Project: Restaurant proposal, 2018; identity and public dinners, 2019

Logo by Monica Acosta

Monica Acosta designed Vetiver’s logo in 2019. Her final artwork pairs a cut V with a primary lockup, a wordmark, and a circular signature.

The original guidelines specify deep green, cream, and charcoal, with P22 Underground and Miller Text for typography.

Primary lockup

Wordmark

Vetiver circular signature with the cut V — Circular signature

Green#004D33
Cream#F8F5E6
Charcoal#1B2023

Food tastes better when you know where it grows — Vetiver’s sourcing statement.

Our farmers and friends — The farmers and suppliers behind Vetiver.

Dried herbs, ready for the kitchen

Dried herbs and flowers, from hanging bundles to the worktable. Original photographs from October 2019.

Dried flowers and herbs spread across a surface.

Sorted herbs and flowers in containers on the worktable.

Farm photography

Drying herbs for Vetiver and producing content about the farms behind the concept.

Herbs drying from the ceiling for Vetiver

At the table

The residency menu and dinner card named the farms and producers supplying the meal.

Vetiver chalkboard: food tastes better when you know where it grows

Vetiver event image for Tock. Food by Josh Sutcliff.

Vetiver menu for the Mot Hai Ba residency — Mot Hai Ba residency menu, June 30, 2019.

Dinner card naming the farms and producers behind the meal. Original print artwork. — Dinner card naming the farms and producers behind the meal.

A trunk full of flowers

Bishop Hill Farm Flowers supplied flowers for Vetiver.

Flowers for Vetiver from Bishop Hill Farm Flowers.

Press · D Magazine · Eve Hill-Agnus · December 5, 2019

“disruptors extraordinaire with impeccable culinary credentials”

Let’s Explore How Dallas Dining Got So Exciting ↗

Investor presentation · 2018

Boxed investor presentation: concept, photography, menu, and proposal.

Victory Park and Sundance Square proposals

Vetiver was a proposed neighborhood restaurant and bar, developed first for Victory Park and later for Sundance Square. The permanent restaurant did not open. We produced public dinners under the Vetiver name.

About Vetiver page from the investor proposal — Original proposal page, 2018.

Vetiver menu study — Menu study. Food by Josh Sutcliff.

Vetiver Sundance Square proposal · concept page.

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